Audience research
Interviews
As we are making a trailer, we needed to see what type of Sub Genre different ages and genders liked, or if they even liked horror. We interviewed different ages and genders asking them if they liked horror and why, and what they like and dislike about it.
From doing this research it helped us decide who our target audience would be and what sub genre we would do. We chose to do the sub genre of Supernatural. This is because even though paranormal films are very popular, we thought that as supernatural's are similar but has its differences then it too could be just as popular.
(James Weir, Abbey Mustoe)
(James Weir, Abbey Mustoe)
Chosen target audience
We chose a target audience of 15+. We chose this age range as we didn't plan to use much gore or violence.15+ also allows us to broadcast our trailer to a wider audience as if it was 18 we would miss key members of our target audience. This meant our movie trailer fell into a category we wanted from researching such websites as IMDB and loveFilm.